7 Fresh Ways SMBs Are Using Social Media for Marketing

Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending. In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. This means taking full advantage of the new technologies that popular […]

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How Should SMBs Respond to Complaints on Social Media?

Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues with products or services. And while 90% of people say they’ve used social media to communicate with businesses —surpassing phone and email — just 11% of those messages are met with a response. It could be that businesses don’t have time to respond to every negative […]

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3 women-led startups that could win $20,000

Remember the Vinetta Project’s $20K Venture Challenge? Well, a total of around 40 women-led startups applied since that announcement was made, and now the Vinetta Project’s leaders have chosen three semifinalists for a pitch night on March 29. Here’s who has a chance to claim the $20,000: Lily Cua, COO of Aspire. Cua will pitch her company’s “comprehensive perk management software.” Hulya Aksu, founder of ListenPort. ListenPort helps companies gather and respond to customer feedback. Alexandra McManus, of Prescient Systems, will pitch her company’s big data analytics for trade resource management. The three semifinalists will pitch in front of an […]

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ListenPort Welcomed by GOVonomy as Transformative Tech Company

Company serving the federal government by matching with transformative technologies from the private sector, GOVonomy, welcomes ListenPort as addition to transformative tech company portfolio in January 2015. LEESBURG, VA, February 24, 2015/Press Release/—The Silicon Valley consortium positioning itself as the go-to online retailer for government tech solutions, GOVonomy, welcomed ListenPort to its portfolio of transformative tech companies late last month, in January 2015. ListenPort, the innovative customer-service platform that brings together businesses and consumers through better communication channels, is a well-matched fit for GOVonomy, a company that “helps arrange strategic introductions, discussions, demonstrations, and pilots” for transformative technologies. The result […]

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Isn’t It Time To Start Listening Differently?

How can ListenPort help? Benefit #1: Improve customer service and retain members. Benefit #2: Gain real-time insights on your business and what your customers think. Benefit #3: Intercept negative reviews. Benefit #4: Help build positive word of mouth and grow your business. ListenPort supports fitness clubs and health/wellness studios by making it easy for managers to engage with members, to really listen. Consumers are primed to share their most thoughtful and relevant feedback right as their experiences are happening, and that’s a conversation businesses want to be a part of. Our private portal creates a convenient and immediate channel of […]

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Case Study: Sport & Health Gyms

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Background With 23 locations across the Virginia, Maryland, and Washington, DC areas, the locally owned and operated Sport&Health has been a lauded fitness and wellness facility since its first club opened over forty years ago. As one of the largest fitness organizations in the United States, Sport&Health is the site of more than half a million workouts each month. The Brambleton, Virginia location, in operation since 2010, maintains a strong emphasis on family fitness that reflects the unique planned Loudoun County community it serves. The Challenge The Sport&Health mission is built around adaptable and personalized service. Offering an array of […]

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5 Tools for Mobile Customer Service

Customer service is as important as ever for local merchants, however the channels that shoppers prefer using to research products and prices are quickly changing. Fifty-eight percent of shoppers would rather look up information on their smartphones than talk to a sales associate in person, according to a survey by the Consumer Electronics Association. This preference is especially apparent among males between 25 and 44 years old. Catering to customer demand doesn’t have to mean scouring Twitter and Yelp for negative reviews all day long. Using one or more hyperlocal platforms, even the smallest merchants can introduce the types of […]

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6 Platforms Merchants Can Use for Real-Time Customer Interaction

Online reviews are big bucks for small business owners. Roughly two-thirds of Americans read online reviewsbefore shopping at businesses, and 86% say negative reviews have influenced their buying decisions. Although there’s no sure-fire way for local merchants to ensure that every customer is a satisfied customer, there are things that businesses can do to decrease the chances of dissatisfied customers airing their grievances online. New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints […]

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Level Up Your Fitness Community with ListenPort

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There it is, lurking on the day’s to-do list of health enthusiasts around the country: Go to gym! The fitness community is challenged with turning that task into a reward. You’ve got a rockin’ spin class, a high-energy kickboxing coach, a new yoga program, and a steam room so relaxing members can practically sleep in it. But now it’s time to level up. How? With ListenPort. Just ask one of the largest health club companies in the country: Sport&Health. Since 2013, we’ve been providing companies with a cloud-based communication platform that helps foster partnerships between health clubs and the greater […]

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Take a Look at Our New Features!

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Our New Features A couple of months ago our ListenPort team launched an anticipated new feature: email messaging. Our users requested the ability to get feedback from customers and patients delivered right to their phones or dashboards through email in addition to the SMS messaging that was already in place, and we listened! We wanted to keep the new features rolling, of course, so we’re writing today to let you know that we’ve added a few more – and we can’t wait to tell you about them: SMS text notifications for incoming customer feedback. Want to be alerted to incoming […]

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